All Posts

If you’ve been running paid digital acquisition campaigns over the last few years, you’ve almost certainly noticed it : the cost of acquiring a customer is going up. Not by a little. By a lot. Average CPCs on Google and Meta have risen significantly year on year. The audiences you used to reach cheaply are now contested by more advertisers, more brands, and more sophisticated bidding strategies. And as privacy regulations have tightened — iOS changes, cookie deprecation, stri

What Is the Halo Effect in Field Marketing — And Why Does It Matter? When most people think about face-to-face marketing, they think about the direct results: the sign-ups collected on the day, the donors recruited in person, the customers converted at the door. Those are the numbers that end up in the campaign report. But there’s another effect that’s less visible, and arguably just as important. We call it the halo effect. What is the halo effect? The halo effect in fie

How to Choose a Face-to-Face Marketing Agency in the UK If you’re looking to launch a face-to-face marketing or fundraising campaign, choosing the right agency is one of the most consequential decisions you’ll make. The agency you work with will represent your brand or cause in direct, one-to-one conversations with members of the public. Get it right, and you’ll build a pipeline of high-quality, long-term customers or donors. Get it wrong, and you risk reputational damage t

Face-to-Face vs Digital Marketing: Which Delivers Better ROI? It’s a question that comes up regularly in marketing strategy discussions: should we be investing in face-to-face, or putting everything into digital? The honest answer is that framing it as an either/or is a mistake. But understanding how the two channels compare — and where each excels — is genuinely useful, particularly when you’re deciding how to allocate budget. Let’s look at how face-to-face and digital mar

Every few years, someone declares face-to-face marketing dead. And every few years, the results tell a different story. In an era of algorithmic advertising, influencer campaigns, and AI-generated content, it’s a fair question to ask: does putting a real person in front of a potential customer still move the needle? For the brands and charities we work with at Acwyre, the answer is consistently yes and the numbers back it up. Here’s why face-to-face marketing remains one of t

If you’re a charity or NGO looking to grow your regular donor base, you’ve probably come across door-to-door fundraising, also known as face-to-face fundraising or F2F. It’s one of the most established and effective donor acquisition methods available in the UK, but it’s also one of the most misunderstood. This article explains how it works, what the process looks like end to end, what to look for in a fundraising agency, and why, despite the rise of digital, it remains the c