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Suicidal thoughts can be interrupted: why Acwyre is backing World Suicide Prevention Day

6 days ago
2 min read

Every year on 10 September, Samaritans marks World Suicide Prevention Day with a message that's simple, and important: suicidal thoughts can be interrupted. If you think someone might be suicidal, take action, interrupt their thoughts, and show them you care.


At Acwyre, our work is built on conversations — noticing people, listening properly, staying present when it matters. That's exactly the instinct Samaritans is asking everyone to trust today, which is why we're proud to support their campaign.



How to reach out to someone


Samaritans' research shows there's no single "right" way to help — but small interruptions, made at the right moment, can be the difference that matters.


  • Start a conversation. It can be as simple as saying hello or asking a question. Don't worry about saying the wrong thing.

  • Ask how they're feeling. Don't be afraid to ask directly if someone is having suicidal thoughts — it gives them permission to answer honestly.

  • Be there for them in the moment. If you're worried about someone, stay with them and let them know you're there. If it's an emergency, or they've tried to harm themselves, call 999 in the UK or 112 in Ireland.

  • Listen without judgement. Give people a safe space to talk, without jumping in with advice or opinions.


Anyone can interrupt suicidal thoughts


Samaritans surveyed people with lived experience of suicidal thoughts, and most said those thoughts had been interrupted — often by someone close to them, sometimes by a stranger. You don't need training or the perfect words. You need to notice, and to act.


Our commitment


Supporting Samaritans on World Suicide Prevention Day is part of a wider commitment we're making to colleague and community wellbeing — because the same instinct that makes a good Brand Ambassador (noticing people, listening, staying present) is exactly what this campaign asks of all of us.


For more guidance on how to help someone who might be struggling, visit samaritans.org/WSPD.


If you or someone you know needs support right now, Samaritans are here to listen, free, day or night: 116 123.


We're proud to stand behind causes that matter to our team.

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