Performance & Field ROI

What Is the Halo Effect in Field Marketing — And Why Does It Matter? When most people think about face-to-face marketing, they think about the direct results: the sign-ups collected on the day, the donors recruited in person, the customers converted at the door. Those are the numbers that end up in the campaign report. But there’s another effect that’s less visible, and arguably just as important. We call it the halo effect. What is the halo effect? The halo effect in fie